Talk as part of the SFB/Transregio 161

Event date:  December 19, 2016 4:00 PM  to 5:30 PM
Referent:  Prof. Dr. Jörn Hurtienne, Julius-Maximilians-Universität Würzburg


Prof. Dr. Jörn Hurtienne
Julius-Maximilians-Universität Würzburg


Intuitive Use, Image-Schematic Metaphors and Quantifying Interaction


Can we design user interfaces that are intuitive to use, innovative and inclusive – all at the same time? Although it is generally doubted that this would be possible, we found great promise in the cognitive-linguistic theory of image-schematic metaphors. The talk introduces the theory and research into the application of image-schematic metaphors in HCI. Our research suggests that the application of image schemas can contribute to user interfaces that are innovative, inclusive and intuitive to use. Along the way I will highlight aspects of how we quantify innovation, intuitive use and inclusiveness.

Speaker’s Bio

Jörn Hurtienne is Professor of Psychological Ergonomics at Julius-Maximilians-Universität Würzburg (Germany). He received his PhD from Technische Universität Berlin (Germany) and previously was a Research Associate and EU Marie-Curie Fellow at the University of Cambridge (UK). His research interests include designing for intuitive use, tangible interaction, embodied cognition, and the psychology of knowledge work.

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Event location:  Ort: C202, Power Wall Room, University of Konstanz (The talk will be transmitted to the Powerwall Room in VISUS Stuttgart-Vaihingen, Allmandring 19, Room -01.116)

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